Volkswagen is the automaker based in Germany. Its products commonly command a price competitive models seats, but the return is more upscale driving and ownership experience. In 1934, Ferdinand Porsche was commissioned to build a small, inexpensive car at the request of Adolph Hitler. His answer a beetle-shaped sedan that was called Volkswagen (German for “car people”) debuted two years later. Hitler town built next to the plant factory workers, called Kraft Durch Freud Stadt and decided that the creation Porsche should be named the KDF-Gen. This upset Porsche, who was not political.
World War II delayed the production of the vehicle, the factory was extensive damage during combat and was ultimately taken over the British Army. The company was changed Volkswagen, and the town was Wolfsburg factory. By the end of 1940, the VW Beetle production had begun. The model made its appearance for the first time on U.S. shores in 1949.
1950 saw Volkswagen expand its product range, adding the Bus (Type 2). Bus, in particular, proved to be popular because of its versatility. And Beetle, which later became the best-selling car of all time, as soon as signs that the enduring favorite, with more than 1 million models produced at the Wolfsburg factory by 1955. This decade also saw the debut of the Karmann Ghia sports car, which is featured sleek, Italian-designed two-body on the podium Beetle.
The former star of Volkswagen during the 1960s fueled its success primarily to the success of the Beetle out. The car also benefited from a successful advertising campaign and since the emergence of popular Disney movie. Toward the end of the decade, Volkswagen’s annual output Beetles topped 1 million marks.
In 1972, units of more than 15 million combined, the Beetle topped the record set by the production Ford’s Model T. Mid-decade launch a new era of Volkswagens that had front-mounted, water-cooled engines driving the front wheels. The Passat (Dasher in the USA) was the first of a new breed and built using standardized components that can be used interchangeably in the midst of the list of the types. The Passat was soon joined by the Golf (Rabbit in the US), which is effective immediately. By the end of the decade, the manufacturer had grown to include Scirocco Coupe sports and performance-oriented Golf / Rabbit GTI. However, The Beetle discontinued for the U.S. market.
The Golf grew during the ’80s, becoming the most popular Volkswagen model. When the second generation of the car was built in 1983, was taken into the process mostly automated using robots – marking the first time robots had been used in the car structure. In the mid-80s, the U.S. version sold in the Rabbit name for “Golf.” Amanda Golf GTI helped the manufacturer to make waves on the rally circuit. In 1986, Volkswagen Motorsport held the title of Group A World Rally Champions.
Volkswagen saw its sales in North American market Tumble in the early 90s, but before the end of the decade, refocused marketing efforts and increased emphasis on new products brought about a turnaround in the fortunes of the company. The popular New Beetle enables the company back to the radar in the United States (although it fared slightly effective European market). Body style based on the classic Beetle, and touched consumers still had a place in their hearts for the iconic, cheerful-looking “love bug.”
New Millennium saw Volkswagen move part of luxury with the launch of the pricey Phaeton sedan and Touareg SUV. Although well-designed and executed, the Phaeton was a disappointment sales-wise, perhaps signaling an unwillingness on the part of consumers to shell out premium dollars brand that lacks the cachet established upscale names like BMW and Mercedes-Benz. Fortunately, Volkswagen has successfully its other cars, now includes everything from family-oriented sedans to SUV open. Today, the automaker enjoys a reputation for crafting vehicles that offer refined handling upscale.