Suzuki is an automotive manufacturer that has made a name for itself by crafting vehicles that emphasize value and affordability. Through the years, the lineup has included brand sedans, vans and SUVs. However, in late 2012 the company decided to stop selling new vehicles in the United States.
The company was founded by Michio Suzuki in 1909 as Suzuki Loom Works. By the 1950s, had expanded its focus beyond loom machines include both motorcycles and cars. In 1955, it launched the Suzulight, a compact car that turned out to be a harbinger of a new era of Japanese light vehicles. The automaker has expanded its line to include a truck in 1961, like his brother, the small pickup Carry Suzulight awarded featherweight specification. At the end of the decade, the Suzuki lineup had grown to include the Fronte passenger car, the subcompact Fronte 800 and the Carry Van full cab truck.
In 1970, Suzuki released the Jimny, a sport utility vehicle with four wheel drive that resembled a playful version of the Jeep CJ-5. List of automobile continued to grow throughout the decade, with the addition of Upper and LJ80 subcompact. The 1980s saw Suzuki partner with General Motors when GM acquired a 5 percent stake in the company. GM made this move partly in response to the growing popularity of subcompact in the American market. After purchase, Suzuki products were rebadged and sold as GM vehicles on the shores of America.
In 1985, the automaker launched an American outpost, and for the first time, the Suzuki brand vehicles became available in the USA the first model of the company was the Samurai; available as a convertible or a hardtop, this compact SUV was an instant success. However, the glory days of the samurai were short lived.
In 1988, Consumer Reports published an article in which the Samurai deemed unsafe, saying it was more likely than most to shoot during certain maneuvers. Suzuki took the magazine to court (and eventually won), but the bad publicity article darkened the samurai who never raised. Suzuki went ahead, however. A late total car production total had surpassed 10 million units, and the line had grown to include the compact Swift and Sidekick, a compact SUV.
During the 90s, Suzuki expanded its scope to include territories such as Egypt, Vietnam and Hungary, and launched new models like the convertible Cappuccino and trolley traveling R. On American soil, Suzuki launched the esteem dropped the troubled Samurai , introduced the two-seat T-90 X–topped and replaced with the Sidekick Suzuki Vitara and Suzuki Grand Vitara. Suzuki and General Motors bought Daewoo ill in 2004, and two of the vehicles that manufacturer were rebadged and given new life as a Suzuki. The Suzuki Forenza and Suzuki Verona both had previous lives as cars Daewoo.
Through the first decade of the 2000s, Suzuki continued to evolve and improve their models, culminating in the Kizashi a midsize sedan that was good enough to challenge runners segment. But total sales and consumer interest stuck in a downtrend, Suzuki finally announced bankruptcy and cease operations vehicles United States in late 2012 The company plans to offer some collateral provided and continue to provide Suzuki auto parts and service.