Dodge has been around since the early days of the automobile industry. In the last two decades, there has to be a revitalized vehicle producer aggressive style and performance oriented. Two brothers, John and Horace Dodge, began the Dodge Brothers Motor Vehicle Company in 1914, after having worked as manufacturers of bicycles and auto parts. Their first vehicle was a passenger car that has been a fast favorite with car buyers; He was soon joined by a roadster and a four-door sedan. In 1917, the model line the company had grown to include trucks. Cars and Dodge trucks were used as service vehicles and ambulances in the First World War.
Dodge was briefly owned by a banking firm and subsequently sold by the new owner of the Chrysler Corporation in 1928. From there, the brand has evolved slowly in the division responsible for trucks and car’s performance based. Postwar, Dodge introduced vehicles like the Power Wagon truck inspiration military Hemi Coronet and Royal Lancer; In addition, the manufacturer began to offer dealer-installed air conditioning.
Vehicles like the Dodge Dart and the Coronet kept the manufacturer in American driveways in the 1960s. This decade also saw the launch of one of the most iconic cars Dodge Charger. Muscle car, Dodge was based on the platform of Coronet, and presented a fastback roof line, hidden headlights and a panel full aft light. Best of all, the charger can pack one heck of a punch under the hood. V8 318 cubic inches were standard, but buyers seeking maximum muscle could increase to a 426 cubic inch, 425 HP Hemi V8. The company also introduced a Mustang pony car-combat, called the Challenger in 1970.
As with other U.S. Automakers, Dodge’s fortunes began to slide in the 70s due to the changing tastes and increased competition. The company was saved from extinction in the early 80s through government loans and the success of its economy cars Omni and Aries Sales. But 1984 was when Dodge made its mark in the history books with the introduction of the popular Caravan. Ideal for families and can accommodate up to seven, effective RV space began a new vehicle segment – the minivan.
The 90s saw the company wow the audience with the Viper V10 roadster and a new pickup Ram has set a new standard for big-rig-like style. A few years later, Dodge came to be part of DaimlerChrysler, following the merger of the German company Daimler (owner of Mercedes-Benz) and Chrysler.
The merger has never really worked, however, and Daimler Chrysler and Dodge has sold to a private equity firm in 2007. Shortly after, the U.S. the economy went into recession. Due to poor sales and debt, Chrysler had to declare bankruptcy. The federal government intervened and Dodge finally came under the control of Fiat, a European manufacturer known for its small cars, an area where entries Dodge was roundly criticized for the poor quality of construction and the gross return.
More recent years have seen Dodge focus on more practical vehicles in its range, providing significant improvements in performance and quality of its midsize sedan Avenger and Journey SUV entries. Dodge has also spun off its truck line, which makes a separate Ram brand. But make no mistake; Dodge is still considered performance division grace Chrysler cars like the Challenger and Charger. Time will tell how successful last metamorphosis Dodge is.