Mazda

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Mazda Motor Corporation is a Japanese based automaker in Fuchū, Aki District, Hiroshima Prefecture, Japan. In 2007, Mazda produced almost 1.3 million vehicles for global sales, most of which are produced by the Japanese company’s plants, with the remainder from a variety of other plants around the world. In 2011, Mazda was a major automaker five by production around the world.

The company’s website says its name is derived from Ahura Mazda, the god of wisdom, intelligence and harmony of the earliest civilizations in West Asia (Persia). Ahura Mazda, God’s name to Zoroastrians. The website notes that the name of the company and from the company’s founder, jujiro Matsuda.

Mazda History

Mazda began as the Toyo Cork Kogyo Co., Ltd, founded in Hiroshima, Japan in 1920. Toyo Cork Kogyo renamed itself Toyo Kogyo Co., Ltd. in 1927. In the late 1920 the company had to be saved from bankruptcy by Hiroshima Saving Bank and other business leaders Hiroshima.

In 1931 Toyo Kogyo moved from manufacturing machine tools cars and the introduction of autorickshaw Mazda-Go. Toyo Kogyo produced weapons for the military Japanese throughout the Second World War, most notably the series 30 through 35 Type 99 rifle. The company formally adopted the Mazda name in 1984, though every automobile sold from the beginning bore that name. The Mazda R360 was introduced in 1960, followed by the Mazda Carol 1962.

Mazda Motorsport

In the world racing, Mazda has worked to make and both his signature and give the motor vehicles and its piston-engine models. Mazda vehicles and engines compete in a variety of disciplines and series around the world. Mazdas More thoughts of the past week than any other car brand. As of 2014, Mazda continues to be the only Japanese automaker to win Hours of Le Mans 24 overall.

In 1991, the four-rotor Mazda 787B won Hours of Le Mans auto race 24 outright. Victory, The 787B is still unparalleled, as the vehicle remains the only non-piston Ned ever win at Le Mans, and Mazda is still only Japanese marque won the overall at Le Mans – ironically editorializing] after Nissan closed down its World Championship Sportscar and Toyota were filed a sabbatical for most of 1991 in order to develop its 3.5 liter TS010. This led to the ban on rotary engines Le Mans race starting in 1992, and has since remove.

Mazda Marketing

Past advertising Mazda slogans included: “If you look, the more you like” \ “Experience Mazda”, “An great commitment to your satisfaction, that The Mazda Way”, “It just Starry Right” and advertising explaining Mazda’s use of Kansei engineering, “Passion for the road “,” Get in. Go away. “Since 2000, Mazda has used the phrase “Zoom Zoom-” to describe what they call the “emotion of motion” that is inherent in its cars. Extremely successful and lasting, now Zoom Zoom campaign has spread around the world since first use in North America.

Mazda Logo

The campaign Zoom Zoom has been accompanied by the “Zoom Zoom – Zoom” song in many television and radio ads. The original version, made by Jibril Serapis Bey, was written long before he became the official song for Mazda as part of the soundtrack to the movie The Strong. The Serapis Bey a cover version of a traditional capoeira song, called “pero Um”. In 2010, the slogan of the current “Zoom Zoom Forever”. The theme is “Zoom Zoom, Today, Tomorrow, Forever”. Early in the campaign ads Zoom Zoom featured a young boy whispering the “Zoom Zoom” tagline.

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